ad:tech Singapore: The 4th Interactive Advertising and Digital Marketing Exhibition and Conference, Asia

May 05, 2011 19:50 JST

Source: ad:tech

SINGAPORE, May 05, 2011 - (ACN Newswire) - Here are some quick and interesting facts on consumer's digital appetite in Southeast Asia - these trends and more will be discussed at ad:tech Singapore. Hear from more than 80 speakers where they will present case studies and data shared first time only at ad:tech Singapore!

-- Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there
-- Philippines is the top Facebook market in the world
-- Online retail is growing rapidly in Southeast Asia
-- Average online video viewer in high-bandwidth Hong Kong and Singapore watched twice as much video as viewers in Malaysia
-- Blog Use is robust in this region; it being a key political channel in some countries
-- Social Networking, Photos, Blogs Index High in Malaysia
(Source: comScore Media Metrix)

Session Highlights

Transitioning From Traditional To Digital Advertising:

This session look into addressing opportunities and challenges marketers go through as they integrate digital into their marketing campaigns while disregarding the myths of traditional media in the digital world.

-- Andrew Knott, Chief Digital Officer, Euro RSCG Worldwide
-- Mark Blackburn, VP, (Director)-Digital-Group Marketing, American International Assuarance (AIA)
-- James Hawkins, Executive Director, Performance Marketing, Dentsu Asia
-- Susanna Lee, Senior Director - Display Advertising Sales & Marketplace, Yahoo! Asia Pacific

The Evolution Of DSPs And How It Is Changing The Face Of Online Media Trading:

The session will address some of these issues:
- How are Demand-side platforms reshaping the role of digital media buyers?
- How do you go about designing demand side platforms that offer greater efficiency in ad exchange media buys
- Ensuring your Demand-side platforms offer transparent, cost effective automated approach to ad exchange buying
- How Demand-side platforms are an option for dealing with frustrating fragmentation that is inherent to the online media space

-- Benjamin Barokas, Co-Founder & Chief Revenue Officer, Admeld
-- Gilbert Lo, Chief Operating Officer, Admax Network
-- Khairul Syahar, Head, Advertising & Promotions, Malaysia Airlines
-- Jordan Khoo, Regional Director, APAC, MediaMind
-- Stuart Spiteri, Director of Platforms Japac, Google

Shop for the latest digital marketing solutions from over 50 exhibitors/sponsors all under one roof.

Pre-register by 15th May and stand to win free tickets to the conference*! Last week, we have given out 2 conference passes to our lucky winners from NTUC Link Pte Ltd and F J Benjamin (S) Pte Ltd. (*Terms & conditions apply.)

See some of the companies already registered:

3M Asia Pacific Pte Ltd - Aegis Media - Apple - BBDO Proximity - Cerebos Pacific Ltd - Civil Aviation Authority of Singapore - Colgate Palmolive Management Services (HK) Ltd - DBS Bank Limited - Estee Lauder Travel Retailing, Inc - Facebook - FedEx - Hybrid Motors - Johnson & Johnson - Lucasfilms Singapore - Mediacom - New York Times Global - Ogilvy & Mather - Omnicom Media Group - Saatchi & Saatchi - Singapore - Shell Eastern Petroleum Pte Ltd - Starcom MediaVest Group - XM Asia and many more..

ad:tech Singapore runs 16 - 17 June at Suntec City in Singapore. For more information, please visit http://www.ad-tech.com/singapore/.

Contact:

Julia Kwan
Project Manager
T: +65 6513 0600
M: +65 9109 6396
E: julia@ad-tech.com

Source: ad:tech
Sectors: Broadcast, Film & Sat

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