WARC Media Awards 2019 - Effective Use of Tech shortlist announced

Dec 04, 2019 17:00 JST

Source: Warc

LONDON, Dec 04, 2019 - (ACN Newswire) - Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.

Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme rewards communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.

The Effective Use of Tech category looks for the best communications that have effectively used or combined emerging platforms or technology in the media mix, contributing to the overall business success of the broader campaign.

The judging process is currently ongoing with an international panel (www.warc.com/MediaAwards/tech-judges.info#isabel-massey) of media planning experts,chaired by Isabel Massey, Global Media Director, Marketing, Diageo, taking part.

The shortlist is made up of a wide variety of sectors, including automotive, clothing and accessories, food, and toiletries and cosmetics. The Asia-Pacific region leads with 14 shortlisted papers, followed by EMEA with four.

Shortlisted for the WARC Media Awards 2019, Effective Use of Tech are:

Monty - The world's first AI predictive commentator - Fox Cricket - Foxtel - Mindshare Sydney - Australia
United Against Abuse - Danner - MediaCom - Denmark
Blend-In - Pantene - Procter & Gamble - MediaCom Connections Israel, ACW Grey Tel-Aviv - Israel
Capacity-Based McDelivery 2.0 - McDonald's - Hanbaobao Pte Ltd - OMD Singapore - Singapore
E-Com Detox - TRESemme - Unilever - Mindshare Vietnam - Vietnam
The Secret Menu - Google Translate - Google - PHD China - China
A.I. Calls You Home - Knorr - PHD Hong Kong - Hong Kong
The AI Dentist - P/S - Unilever - Mindshare Vietnam - Vietnam
Kiss Trigger - Closeup - Unilever - Mindshare Vietnam - Vietnam
CNY Memory Train - Hsu Fu Chi - Nestle - Mindshare China - China
All-Star Weekend - Nike - Mindshare China - China
Influence the influencer - Castrol - BP - Mindshare - China
AI Baby Expert - Jinlingguan - Yili - Mindshare - China
The People's Seat - United Nations Framework Convention on Climate Change (UNFCCC) - The United Nations - Grey London, WPP - United Kingdom
QQ Dancing - Maybelline - L'Oreal - Mindshare China - China
Joyrun - Nike - Mindshare China - China
Top Gifting Choice - UNIQLO - Fast Retailing - Mindshare China - China
You'll Be Fine - Toyota Hilux - Toyota - m/SIX - United Kingdom

Alongside the shortlisted papers for the Effective Use of Tech category, Best Use of Data (www.warc.com/mediaawards.prize?tab=data) and Effective Channel Integration (www.warc.com/mediaawards.prize?tab=channel_integration) shortlists have also been revealed. The final category of the WARC Media Awards 2019, Effective Use of Partnerships & Sponsorships, will be released next week. The top winning papers will share a total prize fund of $40,000.

For more information on the WARC Media Awards and the Effective Use of Tech shortlist view on www.warc.com/mediaawards.prize?tab=tech

Contact:

Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com

Source: Warc
Sectors: Media & Marketing, Advertising

Latest Release

Hitachi High-Tech and University of Tokyo Promote Joint Research for the Practical Application of High-resolution Laser-PEEM in the Semiconductor Field
Nov 07, 2024 18:19 JST

Mitsubishi Motors Acquires Its Own Shares from Nissan
Nov 07, 2024 17:20 JST

Honda Signs Sponsorship Agreement to Provide Electrified Vehicles at World Athletics Championships Tokyo 25
Nov 07, 2024 17:10 JST

Home of Fujitsu joint conservation project designated as first Nationally Certified Sustainably Managed Natural Site in Okinawa
Nov 07, 2024 14:51 JST

NEC and NEC Bio publish foundational work on T Cell Receptor engineering using proprietary generative AI at the Society for Immunotherapy of Cancer annual meeting
Nov 07, 2024 11:40 JST

Anime Tokyo Station 1st Anniversary Event: Celebrating one year since the opening of the new hub for sharing Japanese anime
Nov 07, 2024 11:00 JST

57% of Banking Executives Struggle with Data Silos, Blocking AI-Driven Personalization, CleverTap's New Report Highlights
Nov 06, 2024 15:30 JST

Honda Unveils Electric Motorcycle Concept Models "EV Fun Concept" and "EV Urban Concept" at EICMA 2024
Nov 06, 2024 14:15 JST

Yoshimoto Kogyo and Mitsubishi Corporation have signed a business partnership agreement for co-creation of business using "laughter"
Nov 06, 2024 11:51 JST

Honda to Begin European Verification Test of Battery Sharing Service with GoCimo
Nov 06, 2024 10:39 JST

Honda Unveils World's First and New V3 Engine with Electrical- Compressor at EICMA 2024
Nov 06, 2024 09:03 JST

Victory and world title for TOYOTA GAZOO Racing
Nov 05, 2024 17:59 JST

Tokyo Stock Exchange and Fujitsu announce renewal of cash equity trading system 'arrowhead4.0'
Nov 05, 2024 17:13 JST

Mitsubishi Heavy Industries Continues Order Intake, Revenue, and Profit Growth in Strong First Half, Raises Full-Year Order Intake Guidance
Nov 05, 2024 14:37 JST

Eisai's Corporate Venture Capital Subsidiary, Eisai Innovation, Inc., Selected for AMED's 'Strengthening Program for Pharmaceutical Startup Ecosystem"
Nov 05, 2024 11:35 JST

Asahi Kasei and Honda Sign Shareholders' Agreement to Convert Existing Asahi Kasei Subsidiary into Joint Venture for Production of Lithium-ion Battery Separators in Canada
Nov 04, 2024 14:12 JST

Joby Aviation and Toyota Accelerate Efforts to Realize Air Mobility
Nov 04, 2024 09:36 JST

Eisai Completes Rolling Submission to US FDA for LEQEMBI(R) (lecanemab-irmb) Biologics License Application for Subcutaneous Maintenance Dosing for the Treatment of Early Alzheimer's Disease Under the Fast Track Status
Nov 01, 2024 13:56 JST

All-New Triton Wins Golden Award at VMARK Vietnam Design Awards 2024
Nov 01, 2024 12:43 JST

Fujitsu's groundbreaking computing technology for accelerating scientific computing wins Japan Patent Office Commissioner's Award
Nov 01, 2024 12:24 JST

More Latest Release >>

Latest Release

Related Release