WARC Media Awards 2019 - Best Use of Data shortlist announced

Nov 20, 2019 17:30 JST

Source: Warc

LONDON, Nov 20, 2019 - (ACN Newswire) - Campaigns for Vans in the US, Children's Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019.

Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme recognises communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.

An international panel of media planning experts, including Nicole Hartnett, Senior Marketing Scientist, Ehrenberg-Bass Institute and Luis Navarrete, Head of Global Search Marketing, LEGO Group, is judging this category which rewards the role of data in an effective communications strategy.

The shortlist is made up of a wide variety of sectors, including automotive, food, soft drinks, toiletries and tourism. Asia-Pacific region leads the way with 13 papers, followed by the Americas with four, and EMEA with three.

Shortlisted for the WARC Media Awards 2019, Best Use of Data are:

- From Couch to Coast * Central Coast * Tourism Central Coast * AFFINITY * Australia
- First Timers * Children's Panadol * GSK * PHD Media Sydney * Australia
- Closing the online to offline loop with smart use of data * Shell * MediaCom * Malaysia
- A moisturizer for those who never stop * Neutrogena * Johnson & Johnson * J3 * Argentina
- Using Google Search ads as a real-time news portal * ZEE5 * ZEE Entertainment Enterprise Ltd * Publicis Media, Equinox Digital * India
- TV attribution model based on Beeline big data * Beeline * VEON ADV Lab, Havas Media * Russian Federation
- Real-Time Infection Alert System * Lifebuoy * Unilever * Mindshare Vietnam * Vietnam
- Fighting Fake News in Real Time * Radio-Canada * PHD Montreal * Canada
- Digital Window Shopping * Sport Chek * FGL Sports * Touche! * Canada
- 50 years of Big Mac * McDonald's Singapore * Hanbaobao Pte Ltd * OMD Singapore * Singapore
- Taste Space - The Sync to Sales * Red Rock Deli * PepsiCo * PHD, PepsiCo * Australia
- Express it, don't text it * OMO * Unilever * Mindshare Vietnam * Vietnam
- Data-proofed social campaign * Booking.com * Mindshare * China
- Unicornetto * Cornetto * Unilever * Mindshare Indonesia * Indonesia
- Online to offline success * TRESemme * Unilever * Mindshare Philippines * Philippines
- Every Action Counts * Ford * Mindshare Vietnam * Vietnam
- Not Just One Creator * Vans * VF Corporation * Starcom, MRY * United States
- Uber Legends * Uber * FP7 McCann Dubai * Jordan, United Arab Emirates
- Next% - Speed is your currency * Nike * Mindshare China * China
- Econometrics optimisation * TalkTalk * m/SIX, The&Partnership * United Kingdom

The WARC Media Awards are a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships. The top winning papers will share a total prize fund of $40,000. Further shortlists will be announced over the next few weeks.

For more information on the WARC Media Awards and the Best Use of Data shortlist view on www.warc.com/mediaawards.prize

Contact:

Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com

Source: Warc
Sectors: Media & Marketing, Advertising

Latest Release

Hitachi High-Tech and University of Tokyo Promote Joint Research for the Practical Application of High-resolution Laser-PEEM in the Semiconductor Field
Nov 07, 2024 18:19 JST

Mitsubishi Motors Acquires Its Own Shares from Nissan
Nov 07, 2024 17:20 JST

Honda Signs Sponsorship Agreement to Provide Electrified Vehicles at World Athletics Championships Tokyo 25
Nov 07, 2024 17:10 JST

Home of Fujitsu joint conservation project designated as first Nationally Certified Sustainably Managed Natural Site in Okinawa
Nov 07, 2024 14:51 JST

NEC and NEC Bio publish foundational work on T Cell Receptor engineering using proprietary generative AI at the Society for Immunotherapy of Cancer annual meeting
Nov 07, 2024 11:40 JST

Anime Tokyo Station 1st Anniversary Event: Celebrating one year since the opening of the new hub for sharing Japanese anime
Nov 07, 2024 11:00 JST

57% of Banking Executives Struggle with Data Silos, Blocking AI-Driven Personalization, CleverTap's New Report Highlights
Nov 06, 2024 15:30 JST

Honda Unveils Electric Motorcycle Concept Models "EV Fun Concept" and "EV Urban Concept" at EICMA 2024
Nov 06, 2024 14:15 JST

Yoshimoto Kogyo and Mitsubishi Corporation have signed a business partnership agreement for co-creation of business using "laughter"
Nov 06, 2024 11:51 JST

Honda to Begin European Verification Test of Battery Sharing Service with GoCimo
Nov 06, 2024 10:39 JST

Honda Unveils World's First and New V3 Engine with Electrical- Compressor at EICMA 2024
Nov 06, 2024 09:03 JST

Victory and world title for TOYOTA GAZOO Racing
Nov 05, 2024 17:59 JST

Tokyo Stock Exchange and Fujitsu announce renewal of cash equity trading system 'arrowhead4.0'
Nov 05, 2024 17:13 JST

Mitsubishi Heavy Industries Continues Order Intake, Revenue, and Profit Growth in Strong First Half, Raises Full-Year Order Intake Guidance
Nov 05, 2024 14:37 JST

Eisai's Corporate Venture Capital Subsidiary, Eisai Innovation, Inc., Selected for AMED's 'Strengthening Program for Pharmaceutical Startup Ecosystem"
Nov 05, 2024 11:35 JST

Asahi Kasei and Honda Sign Shareholders' Agreement to Convert Existing Asahi Kasei Subsidiary into Joint Venture for Production of Lithium-ion Battery Separators in Canada
Nov 04, 2024 14:12 JST

Joby Aviation and Toyota Accelerate Efforts to Realize Air Mobility
Nov 04, 2024 09:36 JST

Eisai Completes Rolling Submission to US FDA for LEQEMBI(R) (lecanemab-irmb) Biologics License Application for Subcutaneous Maintenance Dosing for the Treatment of Early Alzheimer's Disease Under the Fast Track Status
Nov 01, 2024 13:56 JST

All-New Triton Wins Golden Award at VMARK Vietnam Design Awards 2024
Nov 01, 2024 12:43 JST

Fujitsu's groundbreaking computing technology for accelerating scientific computing wins Japan Patent Office Commissioner's Award
Nov 01, 2024 12:24 JST

More Latest Release >>

Latest Release

Related Release