CropLife Asia Awarded for New Approach to Farmer Communication

Apr 24, 2017 19:00 JST

Source: CropLife Asia

India pollination project 'Madhu Sandesh' wins Asia Pacific Excellence Award

SINGAPORE, Apr 24, 2017 - (ACN Newswire) - CropLife Asia took home an Asia Pacific Excellence Award 2016, Non-Governmental Organizations & Associations category, at a ceremony held on 19 April 2017 at the Harbour Grand Kowloon in Hong Kong.

Somang Yang, CropLife Asia, and Ricky Ho, Bayer CropScience, receiving their Asia Pacific Excellence Award during the ceremony in HK (2nd, 3rd).

Through the 'Madhu Sandesh' program, farmers in the state of Maharashtra, India are provided rental bee hives to ensure pollination of their crops. This not only results in improved yield and incomes for farmers but also instills a holistic understanding of the need to use crop protection products in a manner that protects the environment, ecosystems, and human health.

At the end of the first year, 90% of the 180 program participants reported better quality crops. Pomegranate farmers saw an average of 35% increase in their yields, corresponding to a 42% increase in income while the training they received helped reduce waste. Moreover, the farmers who benefitted from the program became greater advocates of promoting pollination, protecting the environment and using crop protection products responsibly. The programme continues to enroll more participants as it moves into its second year.

"We are extremely proud to receive this recognition, which was made possible thanks to the effort and excellent teamwork of our partners ICAR and KVK Baramati," said Dr Siang Hee Tan, Executive Director of CropLife Asia.

"The onus is on us to ensure farmers across the region are able to produce more food for a growing population with fewer resources as well as less impact on the environment - and realize the better quality of life that comes with higher yields. The 'Madhu Sandesh' project shows us an effective way to engage farmers with our core message on responsible use, and to ensure they spread this message in their communities."

To find out more about the 'Madhu Sandesh' project, please watch this video at the following domain: https://www.youtube.com/watch?v=6QY1FOFqZo0.

The Asia Pacific Excellence Awards are organized by Communication Director, a global magazine for corporate communications and public relations, and celebrate the most outstanding achievements of professionals and organizations in the field. Please visit https://ap-pr.excellence-awards.com/.

Contact:

Duke Hipp
Director, Public Affairs
CropLife Asia
Tel: +65 6221 1615
duke.hipp@croplifeasia.org

Source: CropLife Asia
Sectors: Agritech, Food & Beverage, Environment, ESG

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