Festival of Media Asia Pacific Awards announces nine new categories for 2017

Sep 20, 2016 23:00 JST

Source: Festival of Media Asia Pacific

APAC campaign strengths in Traditional Media and local execution are given the chance to shine

SINGAPORE, Sep 20, 2016 - (ACN Newswire) - The Festival of Media Asia Pacific Awards is to feature nine new categories to reflect the industry trends that are increasingly included in media campaigns.

The Festival of Media Asia Pacific Awards are the only awards dedicated to the evolution of media, attracting entries from all over the region including Australia, India, China and Malaysia. As the market evolves faster than ever, the Festival of Media Asia Pacific Awards have been enhanced with new categories for 2017 that span digital trends as well as types of activation which are popular in Asia.

They include: 'Best Use of Gamification' which will recognise campaigns that use reward systems to incentivise participation either digitally or offline; 'Best Use of an Influencer', where the trend for effectively leveraging a star or key opinion leader on behalf of a brand will be rewarded and, 'Best Use of Real-Time Marketing', to reward either planned or spontaneous consumer engagement based on real-time information using platforms such as WeChat, Twitter or Snapchat for example.

Bespoke content that enhances the customer experience will be recognised by the newly defined 'Best Branded Content Creation Award' while the data category has been also further refined to become the 'Creative Use of Data' to reflect how data can enhance the creativity and media choice in order to maximise campaign effectiveness.

However not all the new categories are digitally-led. The 2017 awards will also see the addition of 'Best Use of Traditional Media', which will showcase the power of traditional media to win for the brand, while the category 'Best Not-For-Profit Campaign' reflects the volume of great work done for charities, associations or government agencies, sitting apart from the good work done by brands as seen in the 'Best Utility/Public Service Award'.

The new 'Best Insight Award' category plays to a key strength in media campaigns, rewarding those that demonstrate a truly deep understanding of the brand's market which impacts the strategy and boosts results. Finally, 'Best Local Execution of a Brand' is designed to reward cut-through derived from market knowledge particular to a country or place, where either a local brand, or global brand executed locally, has acknowledged particular cultural nuances to the benefit of the campaign.

Danielle Redwood, Chief Awards and Marketing Officer at C Squared, organiser of the Festival of Media Asia Pacific Awards, commented: "We saw a lot of great work last year in new areas not previously highlighted across the awards, such as digital innovation, campaigns that were using new marketing techniques, powerful insights, success in leveraging cultural awareness as well as the rise of impactful traditional media. From the market feedback I'm confident we will see outstanding work in these areas, with the quality of media work in Asia continuing to grow year on year."

The 2017 Festival of Media Asia Pacific Awards prestigious jury of industry leaders will be chaired by Margot Torres, Executive Vice President & Deputy Managing Director, McDonald's Philippines, with a lavish awards ceremony held on Wednesday 22 March 2017 in Singapore. The awards are open for entries now, with entries welcomed from agencies, media brands, digital and marketing specialists.

The deadline for written entries to be submitted online is 25th November 2016, or for early entry discount entry by 31st October 2016. Find more information at http://awards.festivalofmedia.com/asia or keep up to date with #FOMA17.

See the 'Campaign of the Year' from the Festival of Media Asia Pacific Awards 2016 here: http://bit.ly/2cNi0vD
'How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger!' by Universal McCann Malaysia won 'Campaign of the Year', Gold for Best Use of Video and Silvers for Best Targeted Campaign and Smart Use of Data (becoming Creative Use of Data for 2017).

Contact:

Festival of Media Awards
Danielle Redwood
e: danielle.redwood@csquared.cc
t: +44 20 7367 6979

Source: Festival of Media Asia Pacific
Sectors: Advertising

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