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VGI Assumes Management Control of MACO, Consolidates Outdoor Ad Media Market Share
BANGKOK, Mar 28, 2016 - (ACN Newswire) - Mr Kavin Kanchanapas, Chairman of the Executive Committee, VGI Global Media PCL (SET: VGI), announced the company's decision to maintain leadership and build a countrywide out-of-home (or "OOH") advertising media network by increasing its equity stake in Master Ad PCL (SET: MACO) from 24.96% to 37.42%, acquiring shares worth THB 412,500,000 in MACO from existing shareholders (THB 1.10 per share), tendering offers to all retail investors and becoming MACO's majority shareholder.
The move is aimed at achieving MACO's exponential growth rates as part of VGI's efforts to maintain a vast network in Thailand that covers a comprehensive range of OOH advertising media to allow it to better respond to the growing demand for OOH advertising media associated with the target audiences' changing lifestyles.
Mr Nopphadon Tansalarak, Chairman of the Executive Committee of MACO, noted that the mutual strength and cooperation between the two companies over the past years have culminated in the decision of VGI to raise its equity holding in MACO. The decision, he said, confirms both companies' successful collaboration and marks a major milestone for the companies' campaign to strengthen their OOH advertising media network, and it is welcomed by all members of MACO's management.
MACO has been in the advertising media business for more than 27 years. It is a leading provider of outdoor advertising media services, offering all solutions related to such services, such as design, media offering, production. Today, its advertising media include 398 items of billboards along the highways across Thailand and medium-size media at major intersections and on buildings in the provincial commercial districts, 265 lightboxes at PTT petrol stations/Jiffy shops, 555 items of street furniture (i.e. advertising signboards on the pillars of BTS skytrain networks and overpasses in Bangkok, 124 items of transit media (i.e. advertising media on tollway booths) and seven items of advertising media at the New Morchit Bus Terminal.
Mr Marut Arthakaivalvatee, VGI's Chief Executive Officer, added that the increased holding represented a crucial step to expanding VGI's OOH/outdoor advertising media network, as the OOH advertising media under both companies' management will make the companies' network Thailand's most extensive that covers a great variety of audiences and caters to all demands from the market, which will, in turn, result in a bigger combined market share for both companies.
"MACO's outdoor advertising media will be added to VGI's portfolio of OOH media, which currently include media in the segments of transit (in BTS skytrains and stations), office buildings and condominiums and airports. MACO will also benefit from VGI's activation team, which implements marketing activities directed at consumers, such as sampling, demonstrations, spot redemption and raffle schemes, etc.," said he.
Mrs Suparanan Tanviruch, VGI's Chief Financial Officer, concluded by highlighting MACO's great management efficiency as shown by the company's successes of maintaining consistently high revenue and profitability levels over the past three volatile years, with an average gross profit margin ratio recorded at 54%, an average net profit margin ratio at 22% and an average return-on-equity ratio at 23%, and declaring consistently high dividends. She is confident that VGI's increased investment in MACO will improve VGI's revenue and profitability growth, and hence maintain VGI's overall growth momentum.
Contact:VGI Global Media PCL
Investor Relations Dept
T: 66 2273 8639; 66 2273 8636
E: ir@vgi.co.th
U: www.vgi.co.th
Released for VGI Global Media PCL
by MasterMind Communications Co Ltd
Contact: Orn-arong ("Fah") Pattaravejkul
T: 66 2612 2081 #129
M: 66 8 6884 4458
E: orn_tabo@hotmail.com
Source: VGI Global Media PCL
Sectors: Daily Finance, Broadcast, Film & Sat, Advertising
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