Nov 06, 2024 11:51 JST

Source: Mitsubishi Corporation

Yoshimoto Kogyo and Mitsubishi Corporation have signed a business partnership agreement for co-creation of business using "laughter"

Yoshimoto Kogyo Holdings Co., Ltd. (hereinafter referred to as Yoshimoto Kogyo) and Mitsubishi Corporation have agreed to consider business co-creation, including solving consumers' health issues through “laughter”, overseas development of “comedy content”, and content production using digital transformation, and have concluded a business partnership agreement.

With the advent of a super-aged society in Japan, there is a renewed focus on the health benefits of laughter, as people seek to prevent dementia and brain aging, and achieve well-being. Yoshimoto Kogyo and MC will work together to solve the health issues faced by consumers through laughter and health care. In addition, MC intends to widely promote Japan's excellent intangible assets as brands in the overseas markets and will jointly deliver Yoshimoto Kogyo's Japanese comedy content as an attractive intangible asset to the rest of the world. The companies will utilize MC's digital transformation expertise to capture and monitor consumer health data and to produce comedy content, aiming to co-create new added value through the combination of comedy and digital technology.

Based on this agreement, Yoshimoto Kogyo will be responsible for the planning and production of content and collaborative goods that it has cultivated through its business to date, while MC will utilize its human resources and networks both in Japan and overseas, its business expertise in digital and health care, and its manufacturing and sales network for retail and miscellaneous goods. In addition, the two companies will aim to create new businesses through the exchange of human resources.

Specifically, the companies will begin joint discussions on (1) new services based on solving health issues through laughter, (2) joint production and distribution of new content utilizing digital technology, (3) overseas development of comedy content, (4) regional revitalization utilizing the business platforms of both groups, (5) production and sales of merchandise, and (6) other new services.

Through this initiative, Yoshimoto Kogyo and MC aim to provide “Smart Life,” a healthier and better lifestyle, to people around the world.

About Yoshimoto Kogyo Holdings Co., Ltd.

Head office: 11-6 Sennichimae, Namba, Chuo-ku, Osaka
Representative: Akihiko Okamoto, President and Chief Executive Officer
Established: 1912
Business description: Theater operation, talent agency, production and sales of video and other content, other businesses

About Mitsubishi Corporation

Head office: 3-1, Marunouchi 2-Chome, Chiyoda-ku, Tokyo
Representative: Katsuya Nakanishi, Representative Director, President and CEO
Established: 1954
Business description: The company develops diversified businesses in a wide range of industries through its eight groups: Environmental Energy, Materials Solution, Mineral Resources, Urban Development & Infrastructure, Mobility, Food Industry, S.L.C. (Smart-Life Creation), and Power Solution

Inquiry Recipient
Mitsubishi Corporation
Telephone: +81-3-3210-2171

Source: Mitsubishi Corporation
Sectors: Daily News

Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Related Press Release


Mitsubishi Corporation makes DennoKotsu an equity-method affiliate company, strengthening efforts to address regional transportation challenges
April 11 2025 09:39 JST
 
Mitsubishi Corporation to Participate in Demonstration Project for New Hydrogen-Based Ironmaking
April 09 2025 17:22 JST
 
Mitsubishi Corporation Announces Corporate Strategy 2027
April 04 2025 08:04 JST
 
Mitsubishi Corporation: Development of R&D Hub "iPark Kobe" in Kobe Medical Industry City
April 01 2025 13:16 JST
 
Mitsubishi Corporation, ADM Sign Non-Binding MOU, Form Strategic Alliance
March 28 2025 15:29 JST
 
Start of Joint Study on Integrated Power and Data Center Business in Ohgishima area in Keihin District
March 26 2025 13:31 JST
 
Hokkaido Electric Power Corporation and Mitsubishi Corporation Establish a Joint Venture "Hokkaido Renewable Energy Aggregation Co., Ltd."
March 13 2025 12:26 JST
 
Mitsubishi and ENEOS to conduct Front End Engineering Design for Sustainable Aviation Fuel (SAF) Production at the Wakayama Refinery
February 24 2025 11:30 JST
 
Mitsubishi Logistics Corporation, Mitsubishi Corporation, and Yourstand Inc. Advancing Completely CO2-Free Electrification of Pharmaceutical Transportation
February 21 2025 14:01 JST
 
Launch of Joint Demonstration Experiment of Remote Provision of GPU Computing Power
February 17 2025 13:10 JST
 
More Press release >>

Latest Press Release


More Latest Release >>